About Us
We've always been obsessed with jewellery and expressing our creativity and love for individual style with the pieces we wear while having fun with it too. Everything about us and our brand reflects creativity, style, confidence and fun.
Jewellery runs through our veins. One of our directors earliest memories of jewellery was when she was around three years old.
She remembers saving the colourful tinfoil wrappers that Quality Street selection chocolates came in and twisting them together to make colourful, shiny bracelets, necklaces, rings and even hoop earrings that would hook onto the part of your ear between the tragus and antitragus (her Mum didn't let her get her ears pierced until she was almost 6). She was so proud of her vast collection of handmade jewellery...Until the day her mother cleaned her room and thought it was rubbish...Who would’ve thought a box of chocolates would lead to a world of Apatite fashion jewellery? 
Fast forward to today and we're two girls who collectively have over 20 years experience in the fashion & jewellery industry. Our love and obsession has only grown stronger, possibly borderline unhealthy at times.
We know all too well the frustrations of trying to find the final "YES!" piece. We provide you with the one that makes you feel confident, the one you wear with pride, the one strangers ask you about (and sometimes those strangers turn into friends), the one that enhances your creativity, promotes your ambitiousness and independence. The piece that in essence, is Apatite.
